Built for your trade
For opticians: eye tests booked, frames browsed at home.
Independent opticians compete with chains on service, not price. A site that books tests online, shows the frames you actually stock, and reminds people when they’re due keeps the diary full.
The first problem
Tests booked by phone only
Online booking with test types, NHS or private, and contact-lens check-ups as their own thing.
The second
Nobody knows what you stock
A browsable frame gallery by brand and style, with "reserve to try on" instead of a full checkout, brings people into the shop.
The third
Recalls are the revenue
Two-yearly recall emails with a booking link, plus contact-lens reorder reminders monthly, all automatic.
What we’d build
A website that takes bookings or enquiries, from about £5,400
Fixed price agreed after one conversation. A care plan afterwards is about £69 a month — hosting, fixes, updates — and you can stop it whenever you like. You own everything: domain, code, content.
- Online eye-test booking
- Frame gallery with reserve-to-try
- Recall and reorder reminders
- Contact lens subscriptions
- GOC registration visible
Straight answers
Can we sell contact lenses online?
Yes, as a subscription with card on file — the reliable revenue independents often leave to the chains.
Do we need e-commerce for frames?
Rarely. Reserve-to-try converts better and keeps the fitting in your hands.
Being found
How opticians get found online
Most opticians win work from three places: Google’s local results, word of mouth that gets checked online, and the handful of people who search for exactly what you do. A booking system built for your trade covers all three — a Google Business Profile that’s complete and reviewed, service pages written in the words your customers use, and a site fast enough that people don’t give up on their phone.
We build the technical side of search into every optician website as standard: proper page titles and descriptions, structured data Google can read, an image on every share, and location pages that are useful rather than spam. The free site check on this site shows you where an existing site stands in twenty seconds.
Your situation, in three taps
What would we actually build for you?
Do you have a website now?
Do customers need to book or buy from you?
Is there admin you’d pay to make disappear?
Proof, not promises
Things we’ve built that opticians would recognise
Nearby trades
- Dental practices — new patients registered, without the phone queue
- Physios, osteopaths & chiropractors — first appointment booked in two taps
- Veterinary practices — registered, reminded, reassured
- Gyms & personal trainers — memberships sold, sessions booked, retention up
- Yoga & pilates studios — classes full, admin gone
- Salons & barbers — chairs full, no-shows down
Sound like you?
Tell us what’s annoying you. You’ll get an honest answer within a working day, and a fixed-price proposal within days if it’s a fit.