Built for your trade
For gyms & personal trainers: memberships sold, sessions booked, retention up.
Whether you run a boutique gym or train clients one to one, the money is memberships and the problem is churn. We build sign-up, class booking, and the small nudges that keep people coming.
The first problem
Sign-up needs a visit
Membership tiers with online sign-up and card billing mean someone can join at midnight after a bad day and turn up on Monday.
The second
Class booking is a spreadsheet
A timetable with real capacity, waitlists, and a members’ app-like view on their phone — bookings, cancellations, credits.
The third
Silence means they’ve left
Automatic check-ins when someone hasn’t booked in two weeks recover members before they cancel.
What we’d build
A website that takes bookings or enquiries, from about £5,400
Fixed price agreed after one conversation. A care plan afterwards is about £69 a month — hosting, fixes, updates — and you can stop it whenever you like. You own everything: domain, code, content.
- Membership sign-up with monthly billing
- Class timetable with capacity and waitlists
- Member account on the phone
- PT session booking and packages
- Retention nudges
Straight answers
Can we run it instead of a big gym-software subscription?
For most independents, yes — and you own it rather than renting it.
Personal trainers without premises?
A lighter build: session booking, packages, and a client area for programmes.
Being found
How gyms & personal trainers get found online
Most gyms & personal trainers win work from three places: Google’s local results, word of mouth that gets checked online, and the handful of people who search for exactly what you do. A booking system built for your trade covers all three — a Google Business Profile that’s complete and reviewed, service pages written in the words your customers use, and a site fast enough that people don’t give up on their phone.
We build the technical side of search into every gyms & personal trainer website as standard: proper page titles and descriptions, structured data Google can read, an image on every share, and location pages that are useful rather than spam. The free site check on this site shows you where an existing site stands in twenty seconds.
Your situation, in three taps
What would we actually build for you?
Do you have a website now?
Do customers need to book or buy from you?
Is there admin you’d pay to make disappear?
Proof, not promises
Things we’ve built that gyms & personal trainers would recognise
Nearby trades
- Dental practices — new patients registered, without the phone queue
- Physios, osteopaths & chiropractors — first appointment booked in two taps
- Opticians — eye tests booked, frames browsed at home
- Veterinary practices — registered, reminded, reassured
- Yoga & pilates studios — classes full, admin gone
- Salons & barbers — chairs full, no-shows down
Sound like you?
Tell us what’s annoying you. You’ll get an honest answer within a working day, and a fixed-price proposal within days if it’s a fit.