01Consumer app · iOS, Android & web
Motivaite
An AI fitness coach that reads your actual numbers and holds you to them.
- 3Places it runs: iPhone, Android, web
- 288Automated tests before ship
- 07:00Orders, on your lock screen
SESSION 00 · THE PITCH · 07:00 DAILY
Your excuses
don't train you.
AI does.
Motivaite watches your weigh-ins, food logs and missed sessions — and calls it.
Start today — 30 days freeThe problem
Fitness apps don't fail because the features are wrong. They fail on day four, when the novelty dies and nobody notices you've stopped opening it. The whole category is silent at the exact five moments people quit.
What we built
A coach that reads your weigh-ins, food logs and missed sessions before it says anything — then sends one set of orders to your lock screen at 7am, written from your own data. Meal plans that come out as a single aisle-by-aisle shopping list. Form checks from video. Barcode scanning. Weight in stone or kilograms, because this is Britain.
The hard part
Getting one product onto the App Store, Google Play and the web without building it three times over — and getting notifications to actually arrive on all three, which Apple, Google and the web each handle their own stubborn way.
Where it landed
Live on both app stores and the web at £12.99 a month, with a 30-day trial and an import route out of MyFitnessPal so nobody starts from an empty graph.